Vivere, is a salon that strives to create an unforgettable experience for each of its customers. The salon's name, which means "to live" in Italian, reflects the brand's mission to make every person who enters its doors feel alive. Vivere's focus on experience extends to every aspect of the salon, from the training of its stylists to the products they use to the smallest details of the environment. The brand is committed to curating an experience that is tailored to the individual customer and takes into account both their needs and the environment.

Our team collaborated with Vivere's marketing department to create a series of videos showcasing their latest haircuts and colors for the festive season. We began by developing a storyboard and writing compelling copy that aligned with their brand's messaging. Our team also sourced models, negotiated contracts, and provided direction for makeup and wardrobe styling to ensure consistency with the brand's image.

The project included post-production for five videos and a photo shoot that were incorporated into a seasonal campaign. Our team worked closely with Vivere's marketing team to ensure that the final product aligned with their vision and met their expectations.

Storyboard creation: This involved developing a visual representation of the video campaign, including its sequence of shots, transitions, and actions.

Copywriting: The project required writing a script for the videos, including dialogue, voice-over, and other text elements.

Model sourcing and contract negotiation: To ensure that the video campaign was successful, it was essential to identify and secure models who would best represent Vivere's brand image. This involved scouting for models, negotiating contracts, and handling all necessary paperwork.

Makeup and wardrobe styling: The videos required the services of a makeup artist and a wardrobe stylist to ensure that the models looked their best on camera.

Video production: This involved shooting the videos, capturing the necessary footage, and directing the models to bring the vision to life.

Post-production: After the video shoot was completed, post-production services such as editing, sound design, color grading, and visual effects were required to give the videos a polished and professional look.

Photo shoot: The project also involved a photo shoot to create still images that could be used for marketing and advertising purposes.

Overall, the project involved a comprehensive range of services from concept development to final production and included creative direction, pre-production planning, execution, and post-production.