Cathy Valencia is a well-known name in the beauty industry in the Philippines, with over 25 years of experience. The brand is synonymous with top-notch beauty treatments, cutting-edge technology, and exceptional customer service. Their mission is to provide clients with holistic solutions for beauty, wellness, and lifestyle improvement.

The client, Cathy Valencia, commissioned us to develop the brand identity and guidelines for her high-end skincare line, CV Skin, catering to both men and women. Our task was to create a visual identity that would reflect the brand's premium and luxurious quality. This involved designing a unique and memorable logo that would be instantly recognizable to consumers.

Once the brand guidelines were established, we proceeded to create multiple variations of product packaging that would align with the brand's visual identity. The packaging designs needed to be visually appealing, practical, and functional in terms of protecting the product's contents.

Throughout the project, we collaborated closely with the client to ensure that the final designs met their vision and brand requirements. The end result was a cohesive and visually stunning brand identity and packaging design that aligned with CV Skin's premium positioning in the beauty industry.

The project also included developing the brand's voice and conducting market research to identify specific customer profiles.

Brand Identity Creation - This involved creating a brand identity and guidelines for the brand, including logo design.

Product Packaging Design - Multiple variations of product packaging were designed in line with the brand guidelines.

Development of Brand Voice - The project involved developing the brand's voice and tone, which included defining the brand's messaging and communication strategy.

Market Research - Extensive market research was conducted to identify specific customer profiles and to develop targeted marketing campaigns.

Overall, the project aimed to establish CV Skin as a high-end beauty skincare line that catered to the needs of both men and women. The services provided were designed to create a cohesive and recognizable brand identity that would resonate with the target audience and set the brand apart in a crowded market.