The Australian Investment Council is the peak body for private capital in Australia and has 200+ members who work to build strong businesses that support our communities, create new employment opportunities, and grow our nation’s economy. Members of the Council comprise the leading domestic and international private capital firms operating in Australia, and span private equity, venture capital, private credit, family offices, superannuation and sovereign wealth funds as well as leading financial, legal, and operational advisors. Our investment members directly or indirectly employ close to 500,000 people across the economy, contribute almost three per cent to GDP, and support entrepreneurship and local capability by investing in Australian industries and businesses.

The Australian Investment Council, a leading industry association representing private capital investors in Australia, approached our marketing agency with a project to deliver their 2022 Annual Report. The objective of the project was to create a visually appealing, informative and engaging report that would showcase the organisation’s performance and achievements for the year.

Our agency worked closely with The Australian Investment Council to understand their requirements and design preferences. The first step in the project was to develop a consistent theme that would tie together the report's different sections and highlight the key messages. We brainstormed a range of ideas and concepts, then worked with the client to refine the chosen theme, ensuring that it aligned with the organization's brand and values.

Once the theme was established, we began to formulate the correct flow of the document, ensuring that each section was structured in a logical and informative way. We worked with the client to select appropriate content and develop a hierarchy of information, ensuring that the most important messages were highlighted and presented in an accessible and engaging way.

To complement the written content, we sourced high-quality stock images that reflected the industry's key themes and messages. We then used image editing and correction techniques to enhance the images and ensure they were of the highest quality.

Finally, we used our expertise in graphic design to bring the report to life, creating visual elements that would engage readers and help to communicate key messages. We used a range of design tools and techniques to create a consistent and visually striking report that showcased the industry's performance and achievements.

Overall, the project was a great success, and the report was well-received by stakeholders and industry members alike. Our agency was proud to have worked with The Australian Investment Council on this important project and to have delivered a report that reflected their brand and values, while showcasing the industry's achievements.

View the report live: here

Our marketing agency provided a range of services to The Australian Investment Council to deliver their 2022 Annual Report. These included:

Consultation and Planning: Our team worked closely with The Australian Investment Council to understand their requirements and preferences for the report. We brainstormed ideas and concepts to develop a consistent theme that would align with their brand and values.

Content Creation: We worked with the client to select appropriate content and develop a hierarchy of information, ensuring that the most important messages were highlighted and presented in an accessible and engaging way.

Image Sourcing and Editing: To complement the written content, we sourced high-quality stock images that reflected the industry's key themes and messages. We then used image editing and correction techniques to enhance the images and ensure they were of the highest quality.

Graphic Design: Our team used our expertise in graphic design to bring the report to life, creating visual elements that would engage readers and help to communicate key messages. We used a range of design tools and techniques to create a consistent and visually striking report that showcased the industry's performance and achievements.

Quality Assurance: Throughout the project, we maintained a rigorous quality assurance process to ensure that the report met the highest standards of accuracy, clarity, and design.

Overall, our agency provided a comprehensive range of services to deliver a visually appealing, informative, and engaging Annual Report for The Australian Investment Council. Our team's expertise in consultation, content creation, image sourcing and editing, graphic design, and quality assurance ensured that the report was well-received by stakeholders and industry members alike.