Hai Chix & Steaks is a restaurant that was established in 2012 in a hidden corner of the Ortigas Home Depot by Chef Ferdie Agustin, who put his best bet on his perfected steaks and innovated Hainanese Chicken Rice. Over time, Hai Chix has grown to become a well-celebrated and sought-out place, making it to the Top 15 out of 50 restaurants awarded by Big 7 Travel as the Best Steaks in Asia.

We partnered with Hai Chix & Steaks to rebrand their business entirely. Our goal was to improve the visual appeal of their restaurants and communicate the restaurant concept to their diners effectively. We designed a graphic wall, logo, menu, and several other collaterals.

The project included a full day of photography and videography. We created the brand concept, brand story, and brand guidelines. We also rewrote their menu descriptions and brand story. Additionally, we created several brand awareness marketing campaigns to relaunch them into the market.

Branding and graphic design: Designing a new logo, creating a brand concept, developing brand guidelines, redesigning the menu and its placements, and designing a graphic wall to improve the restaurant's visual appeal and communicate the restaurant's concept to its diners.

Photography and videography: Conducting a full day of photography and videography for the restaurant.

Copywriting: Rewriting menu descriptions and brand story.

Marketing campaigns: Creating several brand awareness marketing campaigns to relaunch the restaurant into the market.